When Canadian Tire wanted to relaunch the newly purchased Vermont Castings they approached the multi-disciplinary design agency HUGE inc located in Toronto. I was approached to be a part of the team of designers, strategists and directors breathing new life into this storied brand. My main focus was on the design of the BBQ tools, but I assisted on all facets of the project as it progressed. The brand successfully launched and has seen consistent sales at Canadian Tire. You can buy your own here or at your local Canadian Tire.

Year: 2017

Designed at HUGE INC Toronto Canada